The Customer
Established in 1939, Farnell is a world leading, high service, low volume distributor of electronic, electrical, industrial and maintenance, repair and operations (MRO) products. The company offers customers fast, easy access to over 430,000 stocked products, 24 hours a day, 365 days a year.
The Challenge
Excellent customer service is a key feature of Farnell’s selling proposition. The company’s quality team identified an inherent problem with shipping small amounts of electronic components, usually packaged in Jedec trays. A significant number of customer complaints were being received relating to damaged products as a result of poor packaging. In addition, there was negative feedback from distribution staff, who found the packaging difficult to use.
The Brief
Farnell approached us to find a way of shipping integrated circuits (ICs) and other leaded products in a safe, compact form, not only to ensure safe delivery, but also to reduce packaging wastage.
The Solution
Drawing on our experience in the medical sector, we designed a blister pack, allowing each component to sit in its own protective cell, sealed with a static sensitive TYVEK TM lid.
The Benefits